The astonishing story of the development of the mobile phone in the UK
The astonishing story of the development of the mobile phone in the UK
We are all mindful of the increasing news coverage of outdoor play and its benefits, but how can you go beyond the sandpit and hopscotch to create a magical and creative experience for the children in your care? This book provides all the encouragement you will need to set up and run an outdoor toddler group. It provides a step-by-step guide to selecting an appropriate site, resourcing the outside area, devising age-appropriate activities, planning activities and the legal requirements involved. Including an overview of the developmental milestones of babies and toddlers, it shows you how you can meet their specific needs. Features include: An activity bank full of games, suggestions for crafts, Forest School activities and songs and stories Practical advice on risk assessment and health and safety Guidance on working with parents and carers Adaptable planning templates With a strong emphasis on providing fun learning activities throughout the year, this book will be essential reading for all those that want to provide high quality outdoor experiences for the youngest children in their care.
Document from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (83 percent), University of Teesside, course: Integrated Marketing Communication, 32 entries in the bibliography, language: English, abstract: This report outlines a new IMC strategy for the 'Siemens Mobile' brand, which, despite being a well recognised brand, has yet to make a strong impact within the 16-24 year old age group. It also contains an in depth analysis of the target market, and as well as a breakdown of the current position and image of Siemens Mobile. The target market for this segment has many unique attributes, which make it unusual, but one which is potential very profitable. The 16-24 year old group is very fashionable, sociable, and concerned with social acceptance, but at the same time wishing to display a degree of 'individualism'. Siemens mobile is currently has an image of a focused, efficient, technologically advanced company with a reputation for quality engineering. They are currently positioned towards the 'older' business class clients, who value quality and engineering excellence. In order to appeal to the 16-24 year old market, a re-branding and re-positioning of the 'Siemens Mobile' brand will need to occur. A new, fun, trendy, fashionable, energetic, and youthful brand of 'Sie Mobile' (pronounced 'see-mobile') will be introduced which will appeal to younger people. This new brand will be closely correlated to the attitudes and values identified within the 16-24 age group. 'Sie Mobile' will be introduced in several stages, based on the customer's buying process (Holder and Watson' pyramid model; IDM, 2004). It will utilise both established and new marketing techniques including television, radio, magazine, internet, SMS, and billboard campaigns. This strategy will emphasise the fun, fashionable, and technological features of the brand, and will cost approximately 8,750,000 to launch.
Author: Franca Klaver, Paul Slaa
Publisher: IOS Press
The liberalization of telecommunications in the USA and Western Europe has given rise to intense debate, both in political and in academic circles. This book gives an insight into related academic research carried out in several European universities and research institutes over the past few years. Various key aspects of this complex field have been studied, such as tariffs, international accounting rates, standards and quality of service, in order to contribute to the shaping of a European telecommunications policy for the future. The action of international organizations, and in particular the European Community, is also scrutinized.
For one hundred and forty two years The Statesman's Yearbook has been relied upon to provide accurate and comprehensive information on the current, political, economic and social status of every country in the world. The 2006 edition is fully updated and contains more information than ever before. A foldout colour section provides a political world map and flags for the one hundred and ninety two countries of the world. In an endlessly changing world the annual publication of The Statesman's Yearbook gives you all of the information you need in one easily digestible single volume. It will save hours of research and cross-referencing between different sources, and it is an essential annual purchase.
Mobile phone "roaming" costs
Author: Great Britain. Parliament. House of Commons. European Scrutiny Committee
Publisher: The Stationery Office
Incorporating HCP 366-i (ISBN 9780215033666)
International interest in the use of assistive and ambient information and communication technologies to support people with a range of cognitive impairments is growing rapidly. Autism spectrum disorders (ASDs), which affect social skills, communicative abilities and behavior, are of particular interest. The number of diagnosed cases has continued to grow in recent decades, and the impairments associated with ASDs mean individuals affected are at risk of social isolation and marginalization. Although helping people with autism to overcome their difficulties has always required the joint expertise of various fields, the widely shared view is that innovative ICT may hold the key to more efficient support and intervention in the near future. This book summarizes the results and conclusions of HANDS, an international research and development project supported by the 7th Framework Programme of the European Commission. The aim of the HANDS project was to develop and test a smartphone-based cognitive support system for intellectually able young people with ASDs, with a focus on use in secondary school environments. The results presented here include the HANDS system: a partly mobile, partly web-based cognitive support system based on principles of Persuasive Design; a unique multi-mode research methodology, applying both various quantitative and qualitative techniques to test the applicability and efficiency of the system; an exploration of relevant conceptual issues from the point of view of Persuasive Design and its philosophical foundations; a mapping of key ethical issues related to developing and applying mobile ICT for individuals with autism and other cognitive impairments. The experiences of teachers who implemented the system in school environments are also summarized. These results can be seen as snapshots of an evolutionary process, but the conclusions drawn here are significant for future developments with mobile assistive technology for people with ASD, as well as for other conditions. The book will be of interest to professionals working with young people with ASD, human-computer interaction professionals, as well as others working in the broader field of mobile assistive technology.
Cyber Crime Strategy
Author: Great Britain: Home Office
Publisher: The Stationery Office
The Government published the UK Cyber Security Strategy in June 2009 (Cm. 7642, ISBN 97801017674223), and established the Office of Cyber Security to provide strategic leadership across Government. This document sets out the Home Office's approach to tackling cyber crime, showing how to tackle such crimes directly through the provision of a law enforcement response, and indirectly through cross-Government working and through the development of relationships with industry, charities and other groups, as well as internationally. The publication is divided into five chapters and looks at the following areas, including: the broader cyber security context; cyber crime: the current position; the Government response and how the Home Office will tackle cyber crime.
Young Children Playing and Learning in a Digital Age explores the emergence of the digital age and young children’s experiences with digital technologies at home and in educational environments. Drawing on theory and research-based evidence, this book makes an important contribution to understanding the contemporary experiences of young children in the digital age. It argues that a cultural and critically informed perspective allows educators, policy-makers and parents to make sense of children’s digital experiences as they play and learn, enabling informed decision-making about future early years curriculum and practices at home and in early learning and care settings. An essential read for researchers, students, policy-makers and professionals working with children today, this book draws attention to the evolution of digital developments and the relationship between contemporary technologies, play and learning in the early years.
The treatment of license payments in the national accounts has become increasingly important in recent years; with mobile phone licenses being auctioned for substantial values in several countries. Because the text of the System of National Accounts 1993 does not provide specific guidance on these licenses, their treatment needs to be decided on general principles. This paper concludes that there are usually two assets involved with mobile phone licenses, namely, the spectrum which is owned by the government, and the license which is an intangible nonproduced asset sold by the government to the licenseholder. The values of these two assets are linked complementarily. Alternative treatments of recording the license payments as sale of the spectrum itself, other taxes on production, production of a service, or rent, are considered and rejected. Methods of amortization of the license over its life are considered. An annex raises issues concerning the recognition of rights and obligations as assets and liabilities in national accounting.
Hoover's Global 250
Author: Patrick J. Spain
Publisher: Hoovers Incorporated
An authoritative guide to the most influential companies around the world profiles 250 public, private, and state-owned companies headquartered outside the United States, surveying their operations and history, financial holdings, products, and more. Original.
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.