El mayor experto en estrategias de precios en el mundo de habla hispana, fundador del sitio fijaciondeprecios.com -el primer portal en castellano especializado en estrategias de precios-, analiza 50 situaciones de la vida cotidiana de las que extrae valiosas lecciones para vender y comprar mejor.
Principles of Corporate Finance, 11e
Author: Richard Brealey, Stewart Myers, Franklin Allen, Pitabas Mohanty
Publisher: McGraw-Hill Education
Distinctive Features: • Detailed coverage of ever-evolving topics such as Efficient Markets, Behavioral Finance, and Managing International Risks • Ready Reckoner for the fundamentals of Corporate Finance – Dedicated Chapter on What We Do Know and What We Do Not Know about Finance • Strong Pedagogy: which includes but not limited to close to 850 Questions and exercises, 350 plus Illustrations/Boxed-items/Figures/Tables, 32 chapter-opening vignettes, and 5 Appendixes along with a strong Excel treatment
Author: Gary Armstrong, Philip Kotler
Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
To Sell Is Human
Author: Daniel H. Pink
#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
The timeless and practical advice in The Magic of Thinking Big clearly demonstrates how you can: Sell more Manage better Lead fearlessly Earn more Enjoy a happier, more fulfilling life With applicable and easy-to-implement insights, you’ll discover: Why believing you can succeed is essential How to quit making excuses The means to overcoming fear and finding confidence How to develop and use creative thinking and dreaming Why making (and getting) the most of your attitudes is critical How to think right towards others The best ways to make “action” a habit How to find victory in defeat Goals for growth, and How to think like a leader "Believe Big,” says Schwartz. “The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult - than small ideas and small plans."
You are not doomed by your genes and hardwired to be a certain way for the rest of your life. A new science is emerging that empowers all human beings to create the reality they choose. In Breaking the Habit of Being Yourself, renowned author, speaker, researcher, and chiropractor Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology, and genetics to show you what is truly possible. Not only will you be given the necessary knowledge to change any aspect of yourself, you will be taught the step-by-step tools to apply what you learn in order to make measurable changes in any area of your life. Dr. Joe demystifies ancient understandings and bridges the gap between science and spirituality. Through his powerful workshops and lectures, thousands of people in 25 different countries have used these principles to change from the inside out. Once you break the habit of being yourself and truly change your mind, your life will never be the same!
With over a million copies sold, Economics in One Lesson is an essential guide to the basics of economic theory. A fundamental influence on modern libertarianism, Hazlitt defends capitalism and the free market from economic myths that persist to this day. Considered among the leading economic thinkers of the “Austrian School,” which includes Carl Menger, Ludwig von Mises, Friedrich (F.A.) Hayek, and others, Henry Hazlitt (1894-1993), was a libertarian philosopher, an economist, and a journalist. He was the founding vice-president of the Foundation for Economic Education and an early editor of The Freeman magazine, an influential libertarian publication. Hazlitt wrote Economics in One Lesson, his seminal work, in 1946. Concise and instructive, it is also deceptively prescient and far-reaching in its efforts to dissemble economic fallacies that are so prevalent they have almost become a new orthodoxy. Economic commentators across the political spectrum have credited Hazlitt with foreseeing the collapse of the global economy which occurred more than 50 years after the initial publication of Economics in One Lesson. Hazlitt’s focus on non-governmental solutions, strong — and strongly reasoned — anti-deficit position, and general emphasis on free markets, economic liberty of individuals, and the dangers of government intervention make Economics in One Lesson every bit as relevant and valuable today as it has been since publication.
The Lean Startup
Author: Eric Ries
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Author: Blair Singer
Publisher: RDA Press, LLC
The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell. SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more. The book quickly de-bunks the idea that you have to be an overly aggressive “attack dog” to be successful. It uses the metaphor of “man’s best friend” to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different “breeds” or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same. While the book is fun and engaging, it also dives deep into the personal development issues that block a person’s ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of “selling”, those who need to train others to sell and those who want to simply get better quicker.
"David Harvey examines the internal contradictions within the flow of capital that have precipitated recent crises. While the contradictions have made capitalism flexible and resilient, they also contain the seeds of systemic catastrophe"--
Economics For Dummies
Author: Sean Masaki Flynn
Publisher: John Wiley & Sons
Find the latest on economics The economy is always changing but some things are eternal! Economics For Dummies, Third Edition, gives you everything you need to understand our rapidly evolving economy as well as the basics that never change. What’s the best way to fight poverty? How can governments boost employment and wage growth? What can be done to protect endangered species and the environment? This book answers all of those questions in simple language while tracking with a traditional introductory economics class. Following in the steps of the first and second editions, the thoroughly updated Third Edition is a useful study guide and supplement to any high school or college level economics class. Discover the ins and outs of irrational consumers with a new chapter on behavioral economics Understand and apply the most powerful tool in economics: the model of supply and demand Get help recognizing the causes of recessions and the weapons that governments and central banks use to fight back Understand the origins and aftermath of financial crises Economics For Dummies has supplied hundreds of thousands of students with an approachable reference book while also providing an informational outlet for anyone curious about how businesses, consumers, and governments interact to produce and distribute all the goods and services that we enjoy today.
The book that transforms our understanding of what we are and where we came from. Specialist scientific fields are developing at incredibly swift speeds, but what can they really tell us about how the universe began and how we humans evolved to play such a dominant role on Earth? John Hands’s extraordinarily ambitious quest is to bring together this scientific knowledge and evaluate without bias or preconception all the theories and evidence about the origin and evolution of matter, life, consciousness, and humankind. This astonishing book provides the most comprehensive account yet of current ideas such as cosmic inflation, dark energy, the selfish gene, and neurogenetic determinism. In the clearest possible prose it differentiates the firmly established from the speculative and examines the claims of various fields such as string theory to approach a unified theory of everything. In doing so it challenges the orthodox consensus in those branches of cosmology, biology, and neuroscience that have ossified into dogma. Its striking analysis reveals underlying patterns of cooperation, complexification, and convergence that lead to the unique emergence in humans of a self-reflective consciousness that enables us to determine our future evolution. This groundbreaking book is destined to become a classic of scientific thinking. (67 black and white illustrations)
Author: Jonah Berger
Publisher: Simon and Schuster
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?