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Der Online Marketing Manager

Der Online Marketing Manager

Author: Felix Beilharz, Nils Kattau, Karl Kratz, Olaf Kopp, Anke Probst
Publisher: O'Reilly
ISBN: 3960101511
Pages: 576
Year: 2017-09-26
Das erste umfassende Handbuch für die tägliche Praxis der Online Marketing Manager Online Marketing Manager sehen sich mit vielfältigen Herausforderungen konfrontiert. Sie müssen in allen Bereichen des Online-Marketings über fundiertes Wissen verfügen, Strategien und Kampagnen erarbeiten sowie Kennzahlen auswerten können. Auch ein professionelles Managen der diversen Kanäle ist gefordert. Dieses Handbuch bietet wertvolles Grundlagenwissen für dieses breite Aufgabenspektrum. Es erklärt die relevanten Begriffe und Konzepte jedes behandelten Bereichs und bietet darüber hinaus erprobtes Praxiswissen. Zwölf namhafte Experten haben in diesem Ratgeber ihr über viele Jahre gesammeltes Know-how zusammengetragen. Interviews mit erfahrenen Managern bekannter Unternehmen runden den Inhalt ab. Ganz gleich, in welchem Bereich Sie tätig sind oder in welches Gebiet Sie sich einarbeiten möchten: Dieses Buch gehört auf den Schreibtisch eines jeden Online Marketing Manager. Aus dem Inhalt: - Online-Marketing: Entwicklung und Status quo: Felix Beilharz - Die Online-Marketing-Strategie: Olaf Kopp - Conversion-Optimierung: Nils Kattau - SEO – Suchmaschinenoptimierung: Anke Probst - SEA – Search Engine: Marketing Guido Pelzer - Display Advertising: Wolfgang Neider - E-Mail-Marketing: Manuela Meier - Social Media Marketing: Felix Beilharz - Mobile Marketing: Ingo Kamps - Web Analytics: Markus Vollmert - Online-Marketing-Recht: Niklas Plutte - Weiterbildung für Online Marketing Manager: Felix Beilharz
Das Online-Marketing-Cockpit

Das Online-Marketing-Cockpit

Author: Bastian Sens
Publisher: Springer-Verlag
ISBN: 3658236159
Pages:
Year:

Digital Marketing For Dummies

Digital Marketing For Dummies

Author: Ryan Deiss, Russ Henneberry
Publisher: John Wiley & Sons
ISBN: 1119235596
Pages: 360
Year: 2017-01-17
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
Keeping the Jewel in the Crown

Keeping the Jewel in the Crown

Author: Walter Reid
Publisher: Random House India
ISBN: 9385990098
Pages: 304
Year: 2016-10-17
When India became independent in 1947, the general view, which has prevailed until now, is that Britain had been steadily working for an amicable transfer of power for decades. In this book, Walter Reid argues that nothing could be further from the truth. With reference to a vast amount of documentary material, from private letters to public records and state papers, he shows how Britain held back political progress in India for as long as possible—a policy which led to unimaginable chaos and suffering when independence was granted, and which created a legacy of hatred and distrust that continues to this day.
Handbuch Treasury / Treasurer's Handbook

Handbuch Treasury / Treasurer's Handbook

Author: Hannes Enthofer, Patrick Haas
Publisher: Linde Verlag GmbH
ISBN: 3709403693
Pages: 1376
Year: 2012-12-06
Die Absolventen der Finance Trainer Cyber School weisen die weltweit beste Pass Ratio in ACI–Prüfungen vor! Das Handbuch Treasury führt systematisch durch alle relevanten Bereiche des Treasury und baut eine Brücke zwischen den fachlich-theoretischen Grundlagen und deren Umsetzung in der Praxis. Die Inhalte reichen von der Darstellung der verschiedenen Finanzprodukte im Geld- bzw. Kapitalmarkt, Foreign Exchange und Optionen, über die Darstellung des Settlement-Prozesses, eine Übersicht über die Bestimmungen des ACI Model Codes, die Grundlagen des Risikomanagements bis hin zu Informationen über Notenbanken, fundamentale Analyse und technische Analyse. Neben einer fundierten Darstellung der Themen und Regelungen tragen vor allem die zahlreichen Beispiele zum besseren Verständnis bei. Das Handbuch enthält im Anhang eine Formelsammlung, eine Anleitung zur Programmierung des HP-Rechners sowie die Lösung zu den Wiederholungsfragen der einzelnen Kapitel. Das Werk bietet die Möglichkeit, sich optimal auf die Händler-Zertifizierungsprüfungen des ACI (ACI Dealing Certificate, ACI Diploma, ACI Operations Certificate) vorzubereiten. The Treasurer’s Handbook offers comprehensive knowledge on the money and capital markets and aims to build a bridge between theoretical concepts and their practical implementation with the help of numerous examples. The contents include a description of the various money and capital market products, foreign exchange, options and the settlement process, the basics of risk management, the workings of the central bank system as well as fundamental and technical analysis. Another focus is on the topic of compliance with special emphasis on the ACI Model Code. The Treasurer’s Handbook is the ideal reference book for treasurers in banks and companies, traders, mid and back office staff, as well as controlling, accounting and auditing staff. The German and English content is shown on facing pages; this makes for easy orientation. Furthermore, in conjunction with the Finance Trainer Cyber*School, this comprehensive book is the perfect primer for the ACI exams leading to the ACI Dealing Certificate, ACI Diploma and ACI Operations Certificate. Ein unentbehrliches Handbuch für Händler, Mitarbeiter aus dem Back Office, Mid Office, Settlement, Controlling, Rechnungswesen und der Revision sowie Finanzmarktexperten
The Art of SEO

The Art of SEO

Author: Eric Enge, Stephan Spencer, Jessie Stricchiola
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903651
Pages: 994
Year: 2015-08-17
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]
The Social Media Marketing Book

The Social Media Marketing Book

Author: Dan Zarrella
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383106
Pages: 244
Year: 2009-11-13
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Management der frühen Innovationsphasen

Management der frühen Innovationsphasen

Author: Cornelius Herstatt, Birgit Verworn
Publisher: Springer-Verlag
ISBN: 332296471X
Pages: 366
Year: 2013-04-18
Das vorliegende Buch gibt einen umfassenden praxisorientierten Einblick in die frühen Innovationsphasen, die auch als "fuzzy front end" bezeichnet werden. Von Ideenquellen für Innovationen von morgen über organisatorische Aspekte bis zum Projektmanagement werden aktuelle Erkenntnisse, Methoden und Instrumente vorgestellt, die bereits in den frühen Phasen den Grundstein für erfolgreiche Projekte legen.
Handbuch Marketing-Controlling

Handbuch Marketing-Controlling

Author: Michael P. Zerres
Publisher: Springer-Verlag
ISBN: 3662077175
Pages: 628
Year: 2013-03-14
Ein effizientes Marketing gilt heute in den meisten Unternehmen als die entscheidende Erfolgsursache. Gleichzeitig stellt ein umfassendes Controlling - gerade auch in Zeiten stagnierender Märkte - das wichtigste betriebliche Steuerungsinstrument dar. Führende Experten aus Praxis und Wissenschaft vermitteln in diesem einzigartigen Handbuch den neuesten Wissensstand zum komplexen Schnittstellenbereich Marketing-Controlling. Die Beiträge sind den Aspekten des strategischen Marketing-Controlling, des operativen Marketing-Controlling und der Marketing-Controlling-Implementierung zugeordnet. Die zweite, aktualisierte und erweiterte Auflage enthält zusätzliche Beiträge zum Online-Marketing-Controlling und zum Einsatz der EDV im Marketing-Controlling. Eine unverzichtbare Orientierungshilfe für - leitende Manager, die ihre Kenntnisse gezielt aufbauen oder ergänzen möchten, - Marketing-Manager, die den Controllingbereich besser kennen lernen und beurteilen wollen, - Controlling-Manager, die den Marketingbereich planen und steuern müssen.
Change Request Management with SAP Solution Manager

Change Request Management with SAP Solution Manager

Author: Matthias Friedrich, Torsten Sternberg
Publisher: SAP PRESS
ISBN: 1592292615
Pages: 297
Year: 2009-07
If you re tired of managing change requests in Microsoft Excel lists or sending transport releases via email, this practical guide is the book for you With detailed coverage of both the basic and extended configuration of Change Request Management within SAP Solution Manager, you'll quickly master all the methods and tools needed to systematically implement changes to SAP systems. In addition, you ll learn about important topics such as enhanced Transport Management (CTS+), Transport Strategies, Conditions, and Quality Gate Management. Change Request Management from A to Z: Discover best practices and little-know secrets for step-by-step technical configuration, creation of projects, and monitoring and administration. Practical Implementation: Familiarize yourself with numerous real-world areas of use: roles and activities, urgent correction, retrofit process, hot news, change tracking, configuration of work centers, and much more. ITIL in Real Life: Find practical tips and advice for implementing the Change Management process according to ITSM/ITIL.The Ideal Companion for all Project Phases: Learn how best to plan for a Change Request Management project, and continue to use this book as a reference for ongoing development and post-implementation optimization. Cross-Release Coverage: Based on the Enterprise Edition of SAP Solution Manager, almost all functions described can also be used for the standard edition (Release 7.0 SPS18).
Handbuch Fundraising

Handbuch Fundraising

Author: Marita Haibach
Publisher: Campus Verlag
ISBN: 3593397927
Pages: 488
Year: 2012-08
Spenden, Stiften und der Aufbau von CSR-Programmen - immer mehr Unternehmen und Privatpersonen stellen sich in den Dienst einer guten Sache. Doch in Zeiten leerer öffentlicher Kassen sind sie alle auf Zuwendungen Dritter angewiesen. Im Handbuch Fundraising zeigt Marita Haibach, wie sich der deutschsprachige Fundraising-Markt entwickelt, welche ethischen und juristischen Fallstricke zu vermeiden sind und wie nützlich der Einsatz digitaler und sozialer Medien für das Fundraising ist. So findet jede gemeinnützige Initiative Spender und Förderer für ihren guten Zweck! "Das beste und ausführlichste Handbuch zum Thema Fundraising" Medienspiegel des Instituts der Deutschen Wirtschaft "Umfassendes Nachschlagewerk und praxisnahes How-to-Buch." Socialnet.de
Handbuch Projektmanagement

Handbuch Projektmanagement

Author: Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi, Roger Wüst
Publisher:
ISBN:
Pages: 460
Year: 2011

Principles of Marketing, Student Value Edition

Principles of Marketing, Student Value Edition

Author: Philip T. Kotler, Gary Armstrong
Publisher: Pearson
ISBN: 0134461525
Pages: 736
Year: 2017-01-12

Big Data - Challenges for the Hospitality Industry

Big Data - Challenges for the Hospitality Industry

Author: Michael Toedt
Publisher: epubli
ISBN: 3844275932
Pages:
Year: 2013-12-12
Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.
How to Simplify Your Life

How to Simplify Your Life

Author: Werner Tiki Kustenmacher, Lothar Seiwert
Publisher: McGraw Hill Professional
ISBN: 0071789774
Pages: 300
Year: 2004-03-23
Practical wisdom on work, money, health, and relationships The international bestseller How to Simplify Your Life offers concrete advice on achieving happiness in a time of economic contraction and uncertainty. The book explains, in seven steps, how to get rid of unnecessary stuff and unload the burdens of modern life--and points the way back to what we know is important but have forgotten. By following the path outlined in the book, readers will learn to organize their time (and their desks), change the way they think about money, improve their health and relationships, and find meaning in their lives. The book shows readers how to: Eliminate chaos in the workplace Cut back on activities and slow down Get rid of money hang-ups and get out of debt Balance private life with career life Make room for relationships