Mirrors in the Brain
Author: Giacomo Rizzolatti, Corrado Sinigaglia
Publisher: Oxford University Press, USA
When we witness a great actor, musician, or sportsperson performing, we share something of their experience. It become clear just how this sharing of experience is realised within the human brain. This text provides an accessible overview of mirror neurons, written by the man who first discovered them.
Epistemology of Decision
Author: Mario Graziano
Publisher: Springer Science & Business Media
An epistemological analysis of the decision, this book includes a critical analysis through the continuous reference to an interdisciplinary approach including a synthesis of philosophical approaches, biology and neuroscience.
Eutanasia e neuroni specchio
Author: Sara Mazzaglia, Giovannino Mazzaglia
Publisher: GAIA srl - Edizioni Univ. Romane
I of the Vortex
Author: Rodolfo R. Llin's
Publisher: MIT Press
A highly original theory of how the mind-brain works, based on the author's study of single neuronal cells. Color Figures from the book are now available online—click the title for more information.
Author: Israel Scheffler
Publisher: Cambridge University Press
Author: Martin Lindstrom
Publisher: Crown Business
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.
Le immagini del tempo
Author: Ornella Bovi
Publisher: Morlacchi Editore
Author: Daniel Siegel
Publisher: Oneworld Publications
Daniel Siegel coined the term 'mindsight' to describe the innovative integration of brain science with the practice of psychotherapy. Using interactive examples and case histories from his clinical practice, Dr Siegel shows how mindsight can be applied to alleviate a range of psychological and interpersonal problems. With warmth and humour, he shows us how to observe the working of our minds, allowing us to understand why we think, feel, and act the way we do, and how, by following the proper steps, we can literally change the wiring and architecture of our brains.
In Language and Learning in the Digital Age, linguist James Paul Gee and educator Elisabeth Hayes deal with the forces unleashed by today’s digital media, forces that are transforming language and learning for good and ill. They argue that the role of oral language is almost always entirely misunderstood in debates about digital media. Like the earlier inventions of writing and print, digital media actually power up or enhance the powers of oral language. Gee and Hayes deal, as well, with current digital transformations of language and literacy in the context of a growing crisis in traditional schooling in developed countries. With the advent of new forms of digital media, children are increasingly drawn towards video games, social media, and alternative ways of learning. Gee and Hayes explore the way in which these alternative methods of learning can be a force for a paradigm change in schooling. This is an engaging, accessible read both for undergraduate and graduate students and for scholars in language, linguistics, education, media and communication studies.
Now a major motion picture, this movie novelization tells the story of a canine hero. When Justin's older brother, Kyle, is killed in Afghanistan, Justin can't believe that his brother is really gone. Except there's one thing that Kyle left behind…. Max is a highly trained military canine who has always protected his fellow soldiers. But when he loses his handler and best friend, Kyle, Max is traumatized and unable to remain in the service. He is sent home to America, where the only human he connects with is Justin, and he is soon adopted by Kyle's family, essentially saving his life. At first Justin has no interest in taking care of his late brother's troubled dog. However, the two learn to trust each other, which helps the four-legged veteran become his heroic self once more. As the pair start to unravel the mystery of what really happened to Kyle, they find more excitement—and danger—than they bargained for. But they might also find an unlikely new best friend—in each other. Don't miss the top-rated and multi-month-bestselling tale of Max, dog hero.