Author: Suzanne R. Kunkel, PhD, J. Scott Brown, PhD, Frank J. Whittington, PhD
Publisher: Springer Publishing Company
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Author: Molly Goode
Publisher: Random House Books for Young Readers
"Mama loves you, little kit, and lifts you gently by the scruff. Mama loves her pack of cubs and scolds you when you play too rough." Celebrate the love between mother and child in this gentle, rhymed rhapsody of mother-love as dogs, cats, bears, ducklings, whales -- and so many more -- shower unconditional love on their babies. Filled with best-selling illustrator Lisa McCue's menagerie of cuddly creatures, Mama Loves is perfect for human mamas to share with their young.
Global Health and Global Aging
Author: Mary Robinson, William Novelli, Clarence E. Pearson, Laurie Norris
Publisher: John Wiley & Sons
The book covers the fundamentals of global aging and health and provides real-world models from countries and regions that offer the best practices in current approaches. Global Health and Global Aging presents information about leadership and governance challenges as well as insights about aging in different cultures and countries in all regions of the world.
Relativism is a contested doctrine among philosophers, some of whom regard it as neither true nor false but simply incoherent. As Carol Rovane demonstrates in this tour-de-force, the way to defend relativism is not by establishing its truth but by clarifying its content. The Metaphysics and the Ethics of Relativism elaborates a doctrine of relativism that has a consistent logical, metaphysical, and practical significance. Relativism is worth debating, Rovane contends, because it bears directly on the moral choices we make in our lives. Rovane maintains that the most compelling conception of relativism is the "alternative intuition." Alternatives are truths that cannot be embraced together because they are not universal. Something other than logical contradiction excludes them. When this is so, logical relations no longer hold among all truth-value-bearers. Some truths will be irreconcilable between individuals even though they are valid in themselves. The practical consequence is that some forms of interpersonal engagement are confined within definite boundaries, and one has no choice but to view what lies beyond those boundaries with "epistemic indifference." In a very real sense, some people inhabit different worlds--true in themselves, but closed off to belief from those who hold irreducibly incompatible truths.
This book, based on a full, detailed study about joint diseases, will help you choose the best treatment, discover the powers of homeopathy, and pick the best food supplements. There is also a specific food diet and exercise plan included to help preserve your joints and make you feel better.
Author: K. V. Frolov, Igorʹ Fomich Goncharevich
Publisher: CRC Pr I Llc
Building a Society for All Ages
Author: Great Britain: Department for Work and Pensions
Publisher: DERECHO INTERNACIONAL
In 2007 there were more people in the UK over state pension age than children. This ageing society presents challenges and opportunities in social and economic areas, and this strategy paper outlines the Government's approach to ensure that people are not defined by their age, that prejudice does not prevent the use of the skills and experience of the older population, and that old age is no longer perceived as a time of dependency and exclusion.. A forthcoming Care and Support green paper will address the care needs of an ageing population. Policies will support planning and preparation for later life, informing people of their entitlements and opportunities in areas such as sport, education and social. Family structures will change with more active grandparents but also more caring for elderly relatives. A families and relationships green paper in the autumn will expand on policy in this area. Increasing numbers will wish to continue working and the review of the default retirement age will be brought forward top 2010. Improving financial support is central to living a secure later life: pension changes are already being introduced, but extra support to protect poorer pensioners will be explored. Public services will also be refined and targeted at the needs of the older population, including health advice.
Author: Henri Bergson
Author: Canada. Expert Advisory Committee on the Management of Severe Chronic Pain in Cancer Patients, Canada. Health and Welfare Canada
Demonstrates simple exercises for those confined to a wheelchair, bedridden, or partially paralyzed, and gives advice on getting started in a regular exercise routine
The Multiple Child
Author: Andrée Chedid
Omar-Jo is sent to Paris to live with relatives after his parents are killed in a car bombing in Lebanon, and he makes a new life for himself with a collection of misfits.
Dream & Existence
Author: Keith Hoeller
Publisher: Humanities Press International
Using a minimum of mathematics, this book explores the fundamental concepts of air conditioning and their application to systems—explaining all concepts in a clear, practical manner, and focusing on problems and examples typically encountered on the job. This book contains the most recent and industry-wide accepted information on load calculations, design data, equipment information, and use of the Internet. Specific chapter topics cover the scope and uses of air conditioning; physical principles; heating loads; furnaces and boilers; hydronic piping systems and terminal units; cooling load calculations; psychrometrics; fluid flow in piping and ducts; piping, valves, ducts, and insulation; fans and air distribution devices; centrifugal pumps, expansion tanks, and venting; air conditioning systems and equipment; refrigeration systems and equipment; automatic controls; energy utilization and conservation; instrumentation, testing, and balancing; and planning and designing the HVAC system; and solar heating and cooling systems. For consulting engineers, mechanical contractors, HVAC engineers, designers, project managers, and facilities managers.