Das Thema Fachkräftemangel wird in Deutschland immer dringlicher. Frank Bärmann zeigt, inwiefern sich die Situation in der Personalwirtschaft verändert hat, und warum alte Methoden nicht mehr funktionieren. Mit einem besonderen Blick auf die jeweilige Strategie wird erklärt, wie die einzelnen Social Media Kanäle effektiv für Employer Branding, Personalmarketing und Recruiting eingesetzt werden können.
Eintauchen in die Welt von Facebook, Twitter & Co. - Social Media verstehen und nutzen. Das Social Web hat das private und berufliche Leben vieler Menschen massiv verändert. Es ist vor allem in den Medienberufen en vogue. Für alle, die „etwas mit Medien machen“, ist dies die ideale Einführung in die theoretischen Grundlagen der Onlinekommunikation, genauer des Social Web. Ein speziell entwickeltes Modell hilft (zukünftigen) Online-Verantwortlichen zu entscheiden, wann sich ein Einsatz im Social Web lohnt und wann nicht Grundlagen und Anwendungshilfen für eine sinnvolle Nutzung von Social Media in Medienberufen.
On 19 March 2017, Yogi Adityanath took an oath as the twenty first Chief Minister of Uttar Pradesh. The book takes you through the journey of a shy and introvert boy from the hills of Uttarakhand, who had a modern education in the faculties of science from Kotdwar, later took sanyas and went through rigorous training in vedic education. From being a rebel politician inside and outside the party, he now has become a man of consensus. This book explores how a nathpanthi monk, learnt the nuances of politics from his guru, Mahant Awaidnath, and rose to take the highest position in Uttar Pradesh's politics.Through extensive research I have accumulated unseen pictures, unheard instances, first-time interviews, with people close to Yogi, in this biography. A state with 22 crore people and 80 Lok Sabha seats, is one of the very crucial political pieces in India's electoral puzzle. With a history of producing many Prime Ministers for the country, the State has given yet another prospect for the Prime Minister's office, in the post-Modi era in the form of Yogi Adityanath. You have in your hands the first definitive biography of a monk who has become the Chief Minister of the most populous state of India.
Yes or No
Author: Spencer Johnson
Publisher: Harper Collins
"Yes" or "No," from the #1 New York Times bestselling author Spencer Johnson, presents a brilliant and practical system anyone can use to make better decisions, soon and often -- both at work and in personal life. The "Yes" or "No" System lets us: focus on real needs, versus mere wants create better options see the likely consequences of choices and identify and then use our own integrity, intuition, and insight to gain peace of mind, self-confidence, and freedom from fear
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Managing in a VUCA World
Author: Oliver Mack, Anshuman Khare, Andreas Kramer, Thomas Burgartz
This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and complexity. It reviews ways to manage complexity, while providing examples for tools and approaches that can be applied. The main focus of Section 2 is on leadership, strategy and planning. The chapters in this section create new approaches to handle VUCA environments pertaining to these areas including using the Tetralemma logics, tools from systemic structural constellation (SySt) approach of psychotherapy and organizational development, to provide new ideas for the management of large strategic programs in organizations. Section 3 considers how marketing and sales are affected by VUCA, from social media’s influence to customer value management. Operations and cost management are highlighted in Section 4. This section covers VUCA challenges within global supply chains and decision-oriented controlling. In Section 5 organizational structure and process management are showcased, while Section 6 is dedicated to addressing the effects of VUCA in IT, technology and data management. The VUCA forces present businesses with the need to move from linear modes of thought to problem solving with synthetic and simultaneous thinking. This book should help to provide some starting points and ideas to deal with the next era. It should not be understood as the end of the road, but as the beginning of a journey exploring and developing new concepts for a new way of management.
In addition to social media’s prevalence for personal use, online networking tools are also gaining momentum in the healthcare field. Health information and patient discussion are embracing these technologies to create a more ubiquitous communication platform. Social Media and Mobile Technologies for Healthcare provides insight on the tools that are integral to understanding and implementing emerging technologies in health-related fields. With an ever-growing presence of patients and health professionals on social networking sites, this book will provide insight into the effect of communication technologies on health services. This publication is useful for professionals and researchers in health informatics, as well as students, practitioners, clinicians, and academics.
Are you ready to learn everything about sourcing and recruiting? If your answer is yes, you are checking out the right book! This publication is the modern recruiter's handbook for anyone interested in recruitment or working at recruitment. This book will be your guide for your recruiting career!
The Relationship Marketer
Author: Soren Hougaard, Mogens Bjerre
Publisher: Springer Science & Business Media
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities. "The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.
Archives in the Digital Age: Standards, Policies and Tools discusses semantic web technologies and their increased usage in distributing archival material. The book is a useful manual for archivists and information specialists working in cultural heritage institutions, including archives, libraries, and museums, providing detailed analyses of how metadata and standards are used to manage archival material, and how this material is disseminated through the web using the Internet, the semantic web, and social media technologies. Following an introduction from the author, the book is divided into five sections that explore archival description, digitization, the preservation of archives, the promotion of archival material through social media, and current trends in archival science. Addresses the most important issues within the archival community, covering current trends and the future of archival science Presents an original perspective on the use of social media by archival institutions Provides innovative, interdisciplinary research that incorporates archives and information management Discusses the dissemination of archival material using semantic web technologies
Author: Malcolm Fry
Publisher: The Stationery Office
ITL Lite is aimed at encouraging organizations to adopt ITIL V3 by selecting and implementing key ITIL V3 components. For many reasons not every organization can adopt the whole of ITIL V3. Therefore, the publication explains which components are essential and explains how to select the appropriate components for implementation. The title is based around a project template to help readers prepare their own project. Ideal for those departments whose budgets have been reduced but who still want to improve key processes and functions.
Yield management has always been considered a teclinique for large companies, whether these be airlines, railroad, car rental or hotel companies. Its application to the small and medium sized businesses that characterise the tourism industry in many countries, Italy in the first place, has never been totally excluded, but its implementation and subsequent actuation has always been considered too expensive for this type of business. In recent years all this has been changing. Technology and research have opened up new possibilities for its application at costs, and following methods, that are acceptable even to those who cannot access sophisticated statistics or mathematics instruments. The evolution and the rapid changes in the reference scenarios both of the demand and the offer, have done the rest. It has become clear that to compete in a market as vast as the tourism one, one must apply the principles and techniques of marketing to produce and deliver a service that can satisfy the needs of the client better than the competition. In the same way, however, a deeper knowledge of the processes of the clientele's choice, acquisition and consumption permits the formulation of increasingly accurate forecasts of their behaviour and an understanding of the significance and importance that each client segment attaches to the purchase and consumption of a particular service. In this way the application of the yield management technique has assumed a new and more important position as well as a greater and constant spread.
Crown of Acorns
Author: Catherine Fisher
Publisher: Hachette Children's
In an absorbing mystery thriller, a teenage girl with a past arrives in a city: new name, new identity, new foster family. She has chosen the city herself, and is fascinated by its harmony and beauty, but is clearly in fear of discovery. She is nursing a secret from her early childhood, a secret that produces new terrors for her the moment she fears her identity has been spotted. A parallel narrative tells of a young architect's apprentice, Zak, in 1750 - working with Jonathan Forrest, a man obsessed with past Druidic mysteries and a new architectural vision for the city. He plans to create the world's first circular terraced street, the King's Circus - a plan greeted with scorn and derision. Zac soon realises there's more than just obsession with an architectural vision; there is some secret associated with building a hidden chamber in the centre of the Circus. But Zac himself has his own confused and highly destructive agenda ... These narratives are framed by the voice of Bladud - mythical first builder of the city, destined to die in trying to fly. And ultimately his narrative brings all together in a clever and brilliantly intriguing climax.
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.