Depois de publicar a biografia definitiva de Steve Jobs - que vendeu milhões de exemplares pelo mundo e já bateu a marca de 300 mil livros no Brasil -, Walter Isaacson perdeu a conta de quantas vezes teve de responder a perguntas sobre quais as verdadeiras lições de liderança deixadas pelo gênio da Apple. Não é para menos: para escrever a biografia, Isaacson conviveu por meses com o reservado Jobs e teve livre acesso a seu misterioso escritório em Palo Alto, além de ter entrevistado mais de uma centena de seus amigos, parentes, concorrentes, adversários e colegas. Em Steve Jobs: as verdadeiras lições de liderança, Isaacson revisita os momentos decisivos da trajetória do gênio para revelar ao leitor de que forma a personalidade do fundador da Apple integrava o jeito como fazia negócios. Nesse livro assertivo e fundamental, Walter Isaacson propõe, enfim, uma lista sucinta e reveladora das chaves de seu sucesso.
Author: Ed Catmull, Amy Wallace
Publisher: Random House
NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might be the most thoughtful management book ever.” Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Praise for Creativity, Inc. “Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great “Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin From the Hardcover edition.
Steve Jobs foi criado por uma família adotiva. Mas esse é apenas um dos ingredientes que tornam sua história tão atraente a ponto de já ter rendido grandes produções da indústria cinematográfica norte-americana. Sua personalidade forte combinada a uma alma que buscou desde cedo a iluminação no zen budismo, o ímpeto empreendedor, a usina de ideias que era sua cabeça e a obsessão com que perseguia e fazia suas equipes perseguirem a perfeição nos produtos da Apple fizeram dele uma referência no universo da inovação tecnológica.
Como liderar e como se deixar liderar na era da transdisciplinaridade? Nesse livro o autor nos orienta de forma prática e clara. A própria maneira como escreve sua obra já é um exemplo de liderança sensível, abordando assuntos delicados na dinâmica dos relacionamentos humanos, provocando uma autorreflexão construtiva. Leitura indispensável para profissionais e alunos nas áreas de gestão do conhecimento empresarial, recursos humanos, educadores e todos os interessados nos aspectos que envolvem as inter-relações pessoais.
The Wise Men
Author: Walter Isaacson, Evan Thomas
Publisher: Simon and Schuster
A captivating blend of personal biography and public drama, The Wise Men introduces the original best and brightest, leaders whose outsized personalities and actions brought order to postwar chaos: Averell Harriman, the freewheeling diplomat and Roosevelt's special envoy to Churchill and Stalin; Dean Acheson, the secretary of state who was more responsible for the Truman Doctrine than Truman and for the Marshall Plan than General Marshall; George Kennan, self-cast outsider and intellectual darling of the Washington elite; Robert Lovett, assistant secretary of war, undersecretary of state, and secretary of defense throughout the formative years of the Cold War; John McCloy, one of the nation's most influential private citizens; and Charles Bohlen, adroit diplomat and ambassador to the Soviet Union.
Author: Fiona Beddall
Extensive reading improves fluency and there is a real need in the ELT classroom for motivating graded material that will encourage students to read. In 1976, Steve Jobs and his friend Steve Wozniak started a computer company called Apple in a garage in California. Today, hundreds of millions of people use the technology that Steve Jobs and his team at Apple helped to create. A fascinating and informative biography.
Author: Walter Isaacson
Publisher: Simon and Schuster
Draws on more than forty interviews with Steve Jobs, as well as interviews with family members, friends, competitors, and colleagues to offer a look at the co-founder and leading creative force behind the Apple computer company.
Author: Walter Isaacson
Based on more than forty interviews with Steve Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness. Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies,music, phones, tablet computing, and digital publishing. Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
Author: Tony Robbins
Publisher: Simon and Schuster
NEW YORK TIMES BESTSELLING AUTHOR AND COACH TO MILLIONS BRINGS A TRANSFORMATIVE GUIDE TO HELP YOU ACHIEVE YOUR DREAMS. 'Tony's power is superhuman . . . He is a catalyst for getting people to change' Oprah Winfrey 'He has a great gift. He has the gift to inspire' Bill Clinton, former President of the United States 'Tony Robbins' coaching has made a remarkable difference in my life both on and off the court. He's helped me to discover what I'm really made of, and I've taken my tennis game - and my life - to a whole new level!' Serena Williams, 22-time Grand Slam tennis champion and Olympic gold medalist 'No matter who you are, no matter how successful, no matter how happy, Tony has something to offer you' Hugh Jackman, Emmy- and Tony Award-winning actor and producer If you have ever dreamed of a better life, Unlimited Power will show you how to achieve the extraordinary quality of life you desire and deserve, and how to master your personal and professional life. Tony Robbins has proven to millions through his books, tapes and seminars that by harnessing the power of your mind you can do, have, achieve and create anything you want for your life. He has shown heads of state, royalty, Olympic and professional athletes and film stars how to achieve. Unlimited Power is a revolutionary fitness book for the mind. It will show you, step by step, how to perform at your peak while gaining emotional and financial freedom, attaining leadership and self-confidence and winning the co-operation of others.
Author: Don Tapscott, Anthony D. Williams
The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
This text is an unbound, three hole punched version. Access to WileyPLUS sold separately. Economics of Strategy, Binder Ready Version focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
The 4-Hour Work Week
Author: Timothy Ferriss
Publisher: Random House
A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. This step-by step guide to luxury lifestyle design teaches: * How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week * How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want * How blue-chip escape artists travel the world without quitting their jobs * How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist * How to trade a long-haul career for short work bursts and frequent 'mini-retirements'. This new updated and expanded edition includes: More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point * Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal * How lifestyle design principles can be suited to unpredictable economic times * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.
Author: Jason Quinn
Publisher: Steerforth Press
Chronicles the life of the innovator, from his birth and adoption through his wanderlust period to his creation of the Apple empire that revolutionized modern technology.
Concept of the Corporation was the first study ever of the constitution, structure, and internal dynamics of a major business enterprise. Basing his work on a two-year analysis of the company done during the closing years of World War II, Drucker looks at the General Motors managerial organization from within. He tries to understand what makes the company work so effectively, what its core principles are, and how they contribute to its successes. The themes this volume addresses go far beyond the business corporation, into a consideration of the dynamics of the so-called corporate state itself. When the book initially appeared, General Motors managers rejected it as unfairly critical and antibusiness. Yet, the GM concept of the corporation and its principles of organization later became models for organizations worldwide. Not only businesses, but also government agencies, research laboratories, hospitals, and universities have found in Concept of the Corporation a basis for effective organization and management. Because it offers a fundamental theory of corporate goals, this book is a valuable resource for business professionals and organization analysts. It will also be of interest to students and professionals in economics, public administration, and political science. Professional and technical readers who admire Peter Drucker's work will want to be certain this volume is in their personal library. At a time when everything from the size to the structure of corporations is being questioned, this classic should prove a valuable guide.